Founded in 1999, Beijing HAIHEXING Seafood is a full-supply-chain enterprise integrating procurement, transportation, distribution, and live-tank sales of fresh aquatic products and frozen seafood.
The company is committed to the goal of “providing safe, trustworthy seafood and delivering fully traceable aquatic products.” We continuously refine our management system with safeguarding consumer dietary health as our guiding principle, enforcing quality control across every stage — procurement, warehousing, logistics, and processing — and partnering with farms, processors, and restaurant outlets to achieve true “from source to table” quality oversight.
In 2016, we obtained dual MSC and ASC Chain-of-Custody certification, and we operate MSC/ASC dual-certified retail outlets in China. In 2019, we passed ISO 22000 audit and were also awarded international BRC certification in the same year. Since 2020, we have been designated as an authorized distribution partner of the Global Aquaculture Alliance BAP program, leveraging these credentials to source ingredients that meet international aquaculture certification standards.
Today, the company operates a subsidiary in Shenzhen, with distribution covering more than 20 cities including Beijing, Shenzhen, Guangzhou, Zhuhai, Hefei, Chongqing, Chengdu, Wuhan, Hangzhou, Nanjing, Dalian, Shenyang, Changchun, Kunming, and Xiamen. Beijing and surrounding regions are served through our own cold-storage facilities; Shenzhen and nearby areas are delivered by our own refrigerated fleet; other regions are fulfilled through third-party logistics partners.
With deep expertise in seafood distribution, we have long served as a supplier of fresh and frozen seafood to domestic five-star hotels and leading restaurant brands, complemented by primary seafood processing services. For enterprises, institutions, and government bodies in Beijing and surrounding areas, we provide group procurement and customized solutions. We actively connect overseas suppliers with domestic buyers to build a long-term, stable partnership network. Today we maintain long-standing collaborations with dozens of hospitality groups, including Hyatt, Marriott, Shangri-La, IHG, and Hilton.
For many consecutive years we have served as a council member of the China Federation of Urban Agricultural Markets, the Fengtai District (Beijing) Food & Drug Safety Enterprise Association, and the China Aquatic Products Processing and Marketing Alliance, as well as a co-founding member of the Aquatic Products International Trade Committee under the China Association for International Cooperation in Agriculture. Through our partnership with ASC, we are also a member of the Yellow Sea Responsible Aquaculture Initiative, and have earned multiple industry honors.
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We strictly uphold food safety standards, enforce full-process quality control, and adhere to food hygiene regulations, steadily advancing scaled operations, standardized production, and modern management. Our facilities include high-efficiency cold-chain storage, live-holding tanks, dedicated freezer warehouses, and refrigerated transportation. Our portfolio spans nearly 100 varieties of fish, shrimp, crab, and shellfish, with a strategic focus on quality-assured MSC-, ASC-, and BAP-certified products. We carefully select certified seafood from around the world and operate independent overseas sourcing channels to meet diverse supply needs across categories.
Imports are sourced directly from origin in Canada, Ecuador, Chile, Norway, Vietnam, Thailand, Russia, and other countries with which we have established strategic partnerships, supplemented by collaborative procurement through licensed domestic importers. Domestic products come from fully qualified and well-managed farms and processors through designated sourcing of compliant goods, with select categories produced via exclusive OEM arrangements at local factories.
Over the years, the company has maintained steady operations and growth, actively pursuing business optimization and model upgrades while gradually expanding its scale. We have accumulated extensive hands-on experience in primary processing and sales, and a deep understanding of fresh and frozen seafood category characteristics. Our team has cultivated a seasoned group of hotel-channel managers and procurement professionals; supported by standardized management mechanisms, a complete service system, and a highly capable workforce, we advance every line of business in an orderly manner.
HAIHEXING will continue to uphold the service philosophy of “Focus & Professionalism, Efficient Service, Integrity & Win-Win,” the business credo of “Quality First” — making conscientious products, delivering zero-distance service, and achieving win-win partnerships — and the corporate vision of “delivering fully traceable aquatic products,” providing consistently high-quality seafood to our customers and moving forward together with shared purpose.
