Beijing HAIHEXING Seafood Co., Ltd., founded in 1999, is a professional industrial chain company integrating the procurement, transportation, and distribution of fresh aquatic products and frozen seafood, as well as the sales and management of products in seafood tanks.
We are committed to the goal of “providing safe and nutritious seafood and delivering traceable aquatic products”. We continuously improve our management system, with the premise of effectively safeguarding consumers’ health, and implement full-process quality assurance from procurement, warehousing, logistics to processing. We work together with partners such as aquaculture farms, processing plants and hotels to complete the full-process quality monitoring “from raw materials to the table”, realizing the traceability of every batch of seafood from its original marine area to transportation, processing, circulation and finally to end consumers.
In 2016, the company obtained the dual Chain of Custody (CoC) certification from the Marine Stewardship Council (MSC) and the Aquaculture Stewardship Council (ASC), and operates dual-certified stores. In 2019, it passed the ISO22000 certification audit and once obtained the international BRC certification in the same year. Since 2020, it has been designated as an authorized distribution partner for Best Aquaculture Practices (BAP) certified products by the Global Aquaculture Alliance (GAA), providing customers with high-quality food raw materials that have passed international aquatic product certifications.
At present, we have a subsidiary in Shenzhen. Our main service areas cover more than 20 first and second-tier cities, including Beijing, Shenzhen, Guangzhou, Zhuhai, Hefei, Chongqing, Chengdu, Wuhan, Hangzhou, Nanjing, Dalian, Shenyang, Changchun, Kunming, Xiamen, etc. For the Beijing surrounding area and the Shenzhen surrounding area, we provide delivery services using our own refrigerated trucks; other regions are entrusted to third-party partners for distribution.
We are always dedicated to delivering fresh seafood and frozen seafood to domestic five-star hotels and high-quality brand catering companies, and providing specialized services for seafood initial processing; Committed to providing personalized group buying services for enterprises, institutions, and government organizations in Beijing and surrounding areas; Dedicated to providing guidance services for establishing deep cooperation with suppliers from around the world and buyers from all over the country. Currently, the company has established long-term cooperative partnerships with dozens of high-end catering groups, including Hyatt Hotels Group (HYATT), Marriott Hotels Group (MARRIOTT), Shangri-La Hotels Group (SHANGRI-LA), InterContinental Hotels Group (IHG), and Hilton Hotels Group.
HAIHEXING has long served as a director unit of the National Federation of Urban Agricultural Trade Centers, the Beijing Fengtai District Food and Drug Safety Enterprise Association, and the China Aquatic Products Circulation and Processing Association. It is also a co-sponsor of the Aquatic Products International Trade Committee under the China Association for the Promotion of International Agricultural Cooperation, as well as a member of the Yellow Sea Ecologically Responsible Mariculture Initiative in collaboration with ASC.
Over the years, HAIHEXING has been honored with titles such as “CAWA Gold Manager”, “Top 100 Aquatic Products Dealers”, “CAWA Gold Wholesalers”, “Annual Excellent Wholesalers”, “Top 50 Wholesalers”, “Star Enterprise in the Agricultural Products Supply Chain”, and “Excellent Unit in the Agricultural Products Supply Chain” by the National Federation of Urban Agricultural Trade Centers. In 2017, HAIHEXING was designated as a “Food Raw Material Supply and Service Provider” for the 19th National Congress of the Communist Party of China (CPC). Additionally, recommended by China Food News and China Safe Food Network, HAIHEXING was recognized as a “Preferred Brand” in the China Safe Food Consumption Guide. HAIHEXING is a commitment unit of the China Consumer Protection Foundation for building the “3·15 Consumer Safety Brand”.
HAIHEXING has always attached great importance to food safety development, adhering to full-process product quality monitoring and strictly complying with food safety and hygiene standards, while continuously meeting the requirements of large-scale distribution and operation, standardized products, and modernized management. The company is equipped with advanced and efficient refrigeration, fresh-keeping and aquaculture equipment, as well as well-equipped cold storage warehouses, frozen storage warehouses and refrigerated fresh-keeping distribution vehicles。
We offer nearly 100 product varieties covering fish, shrimp, crabs, and shellfish, with a focus on delivering high-quality, reliable MSC-, ASC-, and BAP-certified products to our customers. Boasting independent overseas raw material procurement channels, HAIHEXING sources trusted, certified seafood worldwide, enabling the supply of a diverse range of premium products. For imported products, we primarily engage in direct procurement from overseas origins and have established strategic cooperative partnerships with enterprises in major global seafood-producing countries, including Canada, Ecuador, Chile, Norway, Vietnam, Thailand, and Russia. For domestic products, we have built close cooperative relationships mainly with carefully selected high-quality domestic factories and farms, and procure products through brand customization.
Over the years, the company has maintained steady development, adhered to innovation and reform, and continuously expanded its business scale. It has accumulated rich experience in production and sales, gained a profound understanding of the characteristics of fresh and frozen seafood, and cultivated a team of experienced and professionally competent hotel channel managers and procurement personnel. With a scientific management model, a sound service system, and a professional and efficient elite team, the company has achieved one brilliant achievement after another。
HAIHEXING will adhere to the service philosophy of “Focus on Professionalism, Efficient Service, Integrity and Win-Win”, uphold the business philosophy of “Win with Quality, Produce Conscientious Products, Provide Zero-Distance Service, and Achieve Win-Win with Customers”, and take “Becoming a Provider of Traceable Aquatic Products” as its corporate vision. We will continue to forge ahead to provide high-quality seafood for our valued customers!
